Google Analytics: what happens in 2023? – Part 2
Do we necessarily have to switch to Analytics 4? Do we have alternatives?
Category: Awareness
Are you sure about your market orientation?
5 symptoms that you are not so market oriented as you thought
A matter of empathy
Use the Empathy Map as a simple and effective tool to understand your Buyer Personas
Buyer Persona in reverse: the customers I don’t want
Use ad and landing page copy as a filter to get only the best clients
Twitch: what is happening?
What’s the magic in Twitch and why this platform is so relevant
Vaccines and Communication on Social Media
The choice whether to get vaccinated or not is different from the choice of which meal to consume
Critical media literacy
Banning Trump from social networks may be right but won’t solve the problem
Marketplace or Proprietary e-Commerce?
What to consider when choosing how to sell online
Do it for the Vine!
The short but intense story of Vine that changed Internet video forever
Boycott Facebook
A difficult moment for Facebook. New ethical choices for advertisers.