Customer experience e successo aziendale: le metriche che non puoi ignorare
Learn how to measure the customer experience with 16 key metrics. A practical guide to optimise interactions, increase customer satisfaction and improve business results.
Category: Awareness
Top 10 customer satisfaction trends in 2024
10 insights to improve your customers’ satisfaction and your company’s results. Trends of 2024.
Customer retention: Hold on to your customers!
Want to know why retaining customers is a winning move for SMEs? Here are the numbers, the benefits and the right moves to do it without spending a fortune.
How McDonald’s manages to talk to everyone-and be understood
Discover how McDonald’s tailors communication to diverse global cultures, applying Hofstede’s 5 dimensions to effectively connect with each market.
Culturally Competent or Culturally Insensitive? Key Mistakes in Global Marketing
Discover common mistakes in global marketing due to cultural insensitivity and how to avoid them to communicate effectively across cultures.
Funnel Marketing: can we also use it to analyze the “Customer Journey”?
Can Funnel Marketing be used as a system to analyze the customer journey? Yes. Let’s find out together how to do it
Funnel Marketing: a necessary approach not to waste resources
Funnel Marketing: learning how to analyse marketing paths in order to improve results
RFM: finding gold in customer data (no need for a treasure map)
RFM Analysis is a methodology to segment buyers according to their purchasing behaviour.
From opportunity to risk: the negative effects of marketing campaigns with sensitive themes
Discover the dangers of overlooking culture and society in marketing. From financial losses to reputational damage, understand the importance of considering these variables for the success of your advertising campaigns.
Crossing digital frontiers: Cross-cultural marketing in the age of global e-commerce
Translating is not enough, one must learn to deeply understand how to communicate with different cultures. Let’s find out how to reason, also by looking at the mistakes of big brands