Does your form ask questions or make decisions?
An effective form doesn’t just collect contacts: it distinguishes requests, assigns priority, and activates the correct path.
Category: Awareness
Trolls, bots and fights in the comments: when engagement becomes a problem
Trolls and bots aren’t just annoying: they often fit perfectly into social media engagement mechanisms. But a page full of fighting is not a healthy page.
The skills gap. What has changed since 2020?
Why the 2026 skill gap stalls SMEs. With AI adoption at 16%, internal training is vital. Learn how to bridge the gap and stay competitive.
Generative Engine Optimisation: Debunking the Most Common Myths
From AI quality to ranking: analyzing the 10 most common myths about Generative Engine Optimization (GEO). Practical summary of guidelines based on official sources.
Artificial Intelligence Index (GEO): what official sources really say, and which myths need to be debunked
An analysis of official sources on Generative Engine Optimisation (GEO). Find out what Google, OpenAI and Microsoft have to say and debunk the 10 most common myths about AI optimisation.
CRM is not software. It is a change in mindset.
A CRM fails not because of the software, but because of a lack of culture. Here’s how to make it work by truly engaging your team.
Baudr: When using AI without the necessary expertise can land you in court
The Baudr app, created using AI and requiring no technical expertise, was hacked in a matter of minutes, exposing users’ data. AI cannot replace privacy and security professionals.
Trade fairs: after the fair, the real work begins now
Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need to know before and during the event, without improvising..
Trade fairs: a (non-boring) guide for companies that don’t want to waste time and money
Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need to know before and during the event, without improvising.
Do you want to be David? Stop imitating Goliath
Non copiare le strategie dei grandi brand. Impara invece a lavorare con metodo, processi chiari e misurazione dei risultati.