Marketing and consulting in the Real World: going beyond the Gurus’ memorised pages – Part 2: resources
Explore how limited budgets, time, and imperfect data impact real-world marketing and consulting strategies, beyond theoretical ideals.
Category: Awareness
Marketing and consulting in the Real World: going beyond the pages learnt by heart from the Gurus – Part 1: human beings
Discover how human dynamics impact real-world marketing & consulting, moving beyond textbook theories.
5 Common Mistakes in Customer Retention (and how to avoid them)
Discover the 5 common customer retention mistakes that make you lose customers and how to fix them to grow your business. Stop filling a leaky bucket!
The Customer Journey, explained simply: stop asking on the first date
Discover what the Customer Journey is and how to map the customer’s path to create effective communication and build lasting relationships, increasing loyalty and sales.
2025: artificial intelligence, biological laziness, great experts and crying people
AI is a tool, not a substitute. If your work can be replaced by an algorithm, perhaps you were not offering enough value.
IA: I also tested Gemini (and found that he also lies)
The story of how Gemini, Google’s AI, invented data about a real company. A critical analysis of the reliability of artificial intelligence.
AI makes mistakes and lies! Beware of the digital “yes-man” assistant
Discover why we shouldn’t blindly rely on AI: between promises, illusions of efficiency, and the need for conscious human control.
Rules, processes and tasks: why even small companies need order and method
Find out how clear rules and processes improve productivity and organisation, reducing wasted time and stress. Practical strategies and useful tools.
Michele Ferrero, Ms Valeria and everything you need to know about modern marketing
Buyer Persona, Empathy Map, Customer Journey, Marketing Information System: the story of the genius of Michele Ferrero and Ms Valeria
The information puzzle: put the data together to create your perfect strategy
Scopri come mettere insieme i dati della tua azienda per completare il puzzle delle informazioni e creare strategie di marketing più efficaci.