Using Google Ads for market research
In Google Ads you can access some information hidden in Analytics
Category: Awareness
Google Ads or SEO activities? What should be done?
SEO and PPC are both important and must be carried out in parallel
A gap in digitalization and digital skills
Italy is slowly trying to increase the digitalization of SMEs but it’s not easy
A gap in managerial skills
Managerial gaps in Italian companies should be addressed and solved as soon as possible
Digital awareness
Digital awareness is one of the success conditions for a digital project