Communicating value
Communication is the tool used for moving the customer through the stages of the customer journey.
Category: Awareness
Delivering the value proposition
How do we deliver the value proposition? The 4 pillars of execution
How to build a value proposition
How can we design the correct value proposition for each target?
From expectations, to segmentation, and buyer personas
Segmentation and Buyer Personas, are they the same or not?
Understanding customer satisfaction
The 6 pillars of customer satisfaction explained
The phenomenon of Business Networks
Business Networks are becoming more and more popular in Italy as a way to compete globally.
Different goals, different targets
Using Google Ads you can intercept additional lines of communication to engage additional targets
Different timings
The time needed to climb the SERP with SEO can be buffered by using Ads
Brand defense
You should use Ads to defend your brand keywords otherwise your competitors will do
SEO positioning is not infinite
It is virtually impossible to optimize our content for every possible user search. Leave this to Google Ads.