Customer experience e successo aziendale: le metriche che non puoi ignorare
Learn how to measure the customer experience with 16 key metrics. A practical guide to optimise interactions, increase customer satisfaction and improve business results.
Category: Assessment
Standing out without reinventing: the key is “selling better”
Stand out without changing everything: highlight what you already have with effective marketing strategies to conquer the market.
How McDonald’s manages to talk to everyone-and be understood
Discover how McDonald’s tailors communication to diverse global cultures, applying Hofstede’s 5 dimensions to effectively connect with each market.
Funnel Marketing: can we also use it to analyze the “Customer Journey”?
Can Funnel Marketing be used as a system to analyze the customer journey? Yes. Let’s find out together how to do it
Funnel Marketing: purposes and problems!
Funnel marketing: let’s discover together how to widen the funnel to improve the performance of our processes
Funnel Marketing: a necessary approach not to waste resources
Funnel Marketing: learning how to analyse marketing paths in order to improve results
RFM: finding gold in customer data (no need for a treasure map)
RFM Analysis is a methodology to segment buyers according to their purchasing behaviour.
Crossing digital frontiers: Cross-cultural marketing in the age of global e-commerce
Translating is not enough, one must learn to deeply understand how to communicate with different cultures. Let’s find out how to reason, also by looking at the mistakes of big brands
Maximising lead value: the potential of CRM in modern marketing
How to maximise marketing activities by using customers already in your CRM database
Marketplace or Proprietary e-Commerce?
What to consider when choosing how to sell online