The skills gap. What has changed since 2020?
Why the 2026 skill gap stalls SMEs. With AI adoption at 16%, internal training is vital. Learn how to bridge the gap and stay competitive.
Category: Assessment
CRM is not software. It is a change in mindset.
A CRM fails not because of the software, but because of a lack of culture. Here’s how to make it work by truly engaging your team.
Baudr: When using AI without the necessary expertise can land you in court
The Baudr app, created using AI and requiring no technical expertise, was hacked in a matter of minutes, exposing users’ data. AI cannot replace privacy and security professionals.
Trade fairs: after the fair, the real work begins now
Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need to know before and during the event, without improvising..
Trade fairs: a (non-boring) guide for companies that don’t want to waste time and money
Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need to know before and during the event, without improvising.
Do you want to be David? Stop imitating Goliath
Non copiare le strategie dei grandi brand. Impara invece a lavorare con metodo, processi chiari e misurazione dei risultati.
Have you found the right buyer persona? Good. Now stop treating them like a figurine
Discover why knowing your buyer persona is not enough. Each stage of the journey requires different messages, tones and channels. Here’s how to really do marketing.
Marketing and consulting in the Real World: going beyond the Gurus’ memorised pages – Part 2: resources
Explore how limited budgets, time, and imperfect data impact real-world marketing and consulting strategies, beyond theoretical ideals.
Marketing and consulting in the Real World: going beyond the pages learnt by heart from the Gurus – Part 1: human beings
Discover how human dynamics impact real-world marketing & consulting, moving beyond textbook theories.
5 Common Mistakes in Customer Retention (and how to avoid them)
Discover the 5 common customer retention mistakes that make you lose customers and how to fix them to grow your business. Stop filling a leaky bucket!