The Customer Journey, explained simply: stop asking on the first date
Discover what the Customer Journey is and how to map the customer’s path to create effective communication and build lasting relationships, increasing loyalty and sales.
Category: Assessment
Marketing Automation: the most human thing you can do for your customers
Automate to humanize. Enhance customer experience and retention with personalized communication, without excessive costs.
Personalised Customer Experience: how to make customers feel important (without having to become Amazon)
Discover how to create valuable communications and make customers feel important. The product is no longer enough: service and personalization make the difference.
Strategic CRM: how to use OKR, Tasks and KPIs to get 100% out of your CRM
Discover how OKRs, Tasks, and KPIs revolutionize your CRM. Turn goals into concrete actions and measure results for guaranteed business growth.
Omnichannel marketing: why ‘redoing the site’ is a mistake
Redoing the site or making ads without an omnichannel strategy is useless. Find out how to integrate channels and customer journey to get real results
Reports are useless
Do reports seem like a waste of time to you? You are probably right. But there is a way to make them useful working tools. We explain how.
Elon Musk explains (badly) what brand image is
Elon Musk has transformed Tesla from an aspirational brand into a polarising symbol. And the figures show how much this is costing the company.
Rules, processes and tasks: why even small companies need order and method
Find out how clear rules and processes improve productivity and organisation, reducing wasted time and stress. Practical strategies and useful tools.
Michele Ferrero, Ms Valeria and everything you need to know about modern marketing
Buyer Persona, Empathy Map, Customer Journey, Marketing Information System: the story of the genius of Michele Ferrero and Ms Valeria
The information puzzle: put the data together to create your perfect strategy
Scopri come mettere insieme i dati della tua azienda per completare il puzzle delle informazioni e creare strategie di marketing più efficaci.