You don’t own your social media channels
How to avoid investing time and resources in something you don’t own
Category: Assessment
The phenomenon of Business Networks
Business Networks are becoming more and more popular in Italy as a way to compete globally.
Different goals, different targets
Using Google Ads you can intercept additional lines of communication to engage additional targets
Different timings
The time needed to climb the SERP with SEO can be buffered by using Ads
Brand defense
You should use Ads to defend your brand keywords otherwise your competitors will do
Using Google Ads for market research
In Google Ads you can access some information hidden in Analytics
A gap in digitalization and digital skills
Italy is slowly trying to increase the digitalization of SMEs but it’s not easy
A gap in managerial skills
Managerial gaps in Italian companies should be addressed and solved as soon as possible
Assessment: a matter of culture
On digital channels you can measure almost everything but you need a culture of assessment
Measuring digital readiness
We can measure digital readiness looking at 8 dimensions