Category: Action

7 March 2024

The customer experience imperative in modern marketing

Customer Experience: the basis for turning a casual customer into a loyal customer

27 February 2024

How to maximise marketing activities by using customers already in your CRM database

18 April 2023

Do we necessarily have to switch to Analytics 4? Do we have alternatives?

10 February 2023

Let’s get ready to face the shutdown of Universal Analytics. The deadline is July 1st 2023

7 November 2022

Use the Empathy Map as a simple and effective tool to understand your Buyer Personas

5 October 2022

Use ad and landing page copy as a filter to get only the best clients

11 September 2022

TikTok is the trend of the moment but don’t be there just to have another empty account in a couple of months.

20 December 2020

What to consider when choosing how to sell online

9 December 2020

Telefono Azzurro, good intentions and reputational backlash. What happened?

27 November 2020

The 4 Digital Transformation pillars according to McKinsey (an to us)