Generative Engine Optimisation: Debunking the Most Common Myths
From AI quality to ranking: analyzing the 10 most common myths about Generative Engine Optimization (GEO). Practical summary of guidelines based on official sources.
Category: Action
Artificial Intelligence Index (GEO): what official sources really say, and which myths need to be debunked
An analysis of official sources on Generative Engine Optimisation (GEO). Find out what Google, OpenAI and Microsoft have to say and debunk the 10 most common myths about AI optimisation.
Speed-to-lead: you are paying for leads that you then allow to cool off
Many companies lose high-intent leads due to slow responses and non-existent follow-ups. The 2024-2025 data and the solution: CRM and Marketing Automation.
CRM is not software. It is a change in mindset.
A CRM fails not because of the software, but because of a lack of culture. Here’s how to make it work by truly engaging your team.
Baudr: When using AI without the necessary expertise can land you in court
The Baudr app, created using AI and requiring no technical expertise, was hacked in a matter of minutes, exposing users’ data. AI cannot replace privacy and security professionals.
Trade fairs: after the fair, the real work begins now
Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need to know before and during the event, without improvising..
Trade fairs: a (non-boring) guide for companies that don’t want to waste time and money
Organising a trade fair is no picnic. Checklists, objectives, stands and contacts: everything you need to know before and during the event, without improvising.
Have you found the right buyer persona? Good. Now stop treating them like a figurine
Discover why knowing your buyer persona is not enough. Each stage of the journey requires different messages, tones and channels. Here’s how to really do marketing.
Marketing and consulting in the Real World: going beyond the Gurus’ memorised pages – Part 2: resources
Explore how limited budgets, time, and imperfect data impact real-world marketing and consulting strategies, beyond theoretical ideals.
Marketing and consulting in the Real World: going beyond the pages learnt by heart from the Gurus – Part 1: human beings
Discover how human dynamics impact real-world marketing & consulting, moving beyond textbook theories.