Privacy-first marketing: the cookie and tracking “problem”
Privacy-first marketing doesn’t ask for more data. It asks for better decisions, clearer processes, and less fluff in your dashboards.
Category: General
Naspaluro, Plovelxn, and Clouvou: When Your Brand Name on Amazon Looks Like a Typo
Selling on Amazon can bring traffic and orders, but the risk is building sales without building brand, relationship, and proprietary value.
Dealing with the “mess”: what to learn from Schettini’s slip-up
The case of Vincenzo Schettini: 4 key points for managing a communications crisis. Do not delete, avoid arrogance and seek external support. Learn from your mistakes.
Data-driven marketing, a less modern idea than you think
Learn how data-driven marketing can help your company make smarter decisions and get more results.
Maximising lead value: the potential of CRM in modern marketing
How to maximise marketing activities by using customers already in your CRM database
Are you sure about your market orientation?
5 symptoms that you are not so market oriented as you thought
Signal for businesses and communicators: a possible union
Signal is a relatively new social messaging platform growing very rapidly. Will it succeed?
Communicating value
Communication is the tool used for moving the customer through the stages of the customer journey.
Delivering the value proposition
How do we deliver the value proposition? The 4 pillars of execution
From expectations, to segmentation, and buyer personas
Segmentation and Buyer Personas, are they the same or not?